2021-2025
kissflow- GTM
High performing marketing collateral created over years for Kissflow
GTM
Collateral
Know More
Overview
My work spanned across visual storytelling, brand consistency, and creating high-impact marketing assets that effectively communicated Kissflow’s value proposition to diverse audiences.
Objective
Objective
Project Goals
Create Engaging GTM Collaterals – Design compelling assets that resonate with target users and simplify complex product narratives.
Ensure Brand Consistency Across Channels – Maintain a cohesive visual language across all GTM materials, aligning with Kissflow’s branding.
Support Sales & Marketing Strategies – Develop assets that enhance sales pitches, product launches, and demand generation efforts.
What I Did?
What I Did?
My Role and Contribution
Visual Storytelling & Design
• Crafted high-quality pitch decks, one-pagers, brochures, and case studies that effectively conveyed Kissflow’s capabilities to prospects and stakeholders.
• Designed infographics, explainer visuals, and product walkthroughs to make technical information digestible and engaging.
• Developed compelling email campaigns and social media creatives to support product launches and lead generation.
Branding & Consistency
• Established a scalable design framework for GTM collaterals, ensuring visual consistency across sales, marketing, and customer success teams.
• Created iconography, typography guidelines, and color schemes that reinforced Kissflow’s brand identity across multiple touchpoints.
Marketing & Sales Enablement Assets
• Designed landing pages, whitepapers, and eBooks to drive inbound marketing and lead nurturing.
• Developed presentation templates and interactive assets for webinars, conferences, and sales demos.
Workflow
Workflow
Design Process
Research & Strategy
• Collaborated with marketing and sales teams to understand audience pain points and tailor design strategies accordingly.
• Conducted a competitive analysis to ensure that Kissflow’s GTM assets stood out in a crowded market.
Design & Execution
• Created prototypes and iterated based on feedback to fine-tune messaging and visual impact.
• Optimized assets for various digital and print formats, ensuring seamless cross-platform use.
Performance & Iteration
• Analyzed user engagement metrics and refined designs based on A/B testing insights to maximize impact.
• Maintained a scalable GTM collateral repository, allowing teams to quickly access and customize assets as needed.
Results and Impact
✔️ Increased Sales Engagement – Improved conversion rates through visually compelling and structured sales enablement materials.
✔️ Brand Cohesion & Recognition – Strengthened Kissflow’s brand presence with a consistent and professional visual identity.
✔️ Faster Go-To-Market Execution – Enabled teams to launch campaigns efficiently with ready-to-use, high-quality design assets.
Takeaways
My experience at Kissflow sharpened my ability to translate business objectives into powerful visual narratives. Working on GTM collaterals reinforced my expertise in marketing design, brand storytelling, and sales enablement, helping me create assets that not only looked great but also drove meaningful business impact.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
2021-2025
kissflow- GTM
High performing marketing collateral created over years for Kissflow
GTM
Collateral
Know More
Overview
My work spanned across visual storytelling, brand consistency, and creating high-impact marketing assets that effectively communicated Kissflow’s value proposition to diverse audiences.
Objective
Project Goals
Create Engaging GTM Collaterals – Design compelling assets that resonate with target users and simplify complex product narratives.
Ensure Brand Consistency Across Channels – Maintain a cohesive visual language across all GTM materials, aligning with Kissflow’s branding.
Support Sales & Marketing Strategies – Develop assets that enhance sales pitches, product launches, and demand generation efforts.
What I Did?
My Role and Contribution
Visual Storytelling & Design
• Crafted high-quality pitch decks, one-pagers, brochures, and case studies that effectively conveyed Kissflow’s capabilities to prospects and stakeholders.
• Designed infographics, explainer visuals, and product walkthroughs to make technical information digestible and engaging.
• Developed compelling email campaigns and social media creatives to support product launches and lead generation.
Branding & Consistency
• Established a scalable design framework for GTM collaterals, ensuring visual consistency across sales, marketing, and customer success teams.
• Created iconography, typography guidelines, and color schemes that reinforced Kissflow’s brand identity across multiple touchpoints.
Marketing & Sales Enablement Assets
• Designed landing pages, whitepapers, and eBooks to drive inbound marketing and lead nurturing.
• Developed presentation templates and interactive assets for webinars, conferences, and sales demos.
Workflow
Design Process
Research & Strategy
• Collaborated with marketing and sales teams to understand audience pain points and tailor design strategies accordingly.
• Conducted a competitive analysis to ensure that Kissflow’s GTM assets stood out in a crowded market.
Design & Execution
• Created prototypes and iterated based on feedback to fine-tune messaging and visual impact.
• Optimized assets for various digital and print formats, ensuring seamless cross-platform use.
Performance & Iteration
• Analyzed user engagement metrics and refined designs based on A/B testing insights to maximize impact.
• Maintained a scalable GTM collateral repository, allowing teams to quickly access and customize assets as needed.
Results and Impact
✔️ Increased Sales Engagement – Improved conversion rates through visually compelling and structured sales enablement materials.
✔️ Brand Cohesion & Recognition – Strengthened Kissflow’s brand presence with a consistent and professional visual identity.
✔️ Faster Go-To-Market Execution – Enabled teams to launch campaigns efficiently with ready-to-use, high-quality design assets.
Takeaways
My experience at Kissflow sharpened my ability to translate business objectives into powerful visual narratives. Working on GTM collaterals reinforced my expertise in marketing design, brand storytelling, and sales enablement, helping me create assets that not only looked great but also drove meaningful business impact.
More Works
(GQ® — 02)
©2024
2021-2025
kissflow- GTM
High performing marketing collateral created over years for Kissflow
GTM
Collateral
Know More
Overview
My work spanned across visual storytelling, brand consistency, and creating high-impact marketing assets that effectively communicated Kissflow’s value proposition to diverse audiences.
Objective
Project Goals
Create Engaging GTM Collaterals – Design compelling assets that resonate with target users and simplify complex product narratives.
Ensure Brand Consistency Across Channels – Maintain a cohesive visual language across all GTM materials, aligning with Kissflow’s branding.
Support Sales & Marketing Strategies – Develop assets that enhance sales pitches, product launches, and demand generation efforts.
What I Did?
My Role and Contribution
Visual Storytelling & Design
• Crafted high-quality pitch decks, one-pagers, brochures, and case studies that effectively conveyed Kissflow’s capabilities to prospects and stakeholders.
• Designed infographics, explainer visuals, and product walkthroughs to make technical information digestible and engaging.
• Developed compelling email campaigns and social media creatives to support product launches and lead generation.
Branding & Consistency
• Established a scalable design framework for GTM collaterals, ensuring visual consistency across sales, marketing, and customer success teams.
• Created iconography, typography guidelines, and color schemes that reinforced Kissflow’s brand identity across multiple touchpoints.
Marketing & Sales Enablement Assets
• Designed landing pages, whitepapers, and eBooks to drive inbound marketing and lead nurturing.
• Developed presentation templates and interactive assets for webinars, conferences, and sales demos.
Workflow
Design Process
Research & Strategy
• Collaborated with marketing and sales teams to understand audience pain points and tailor design strategies accordingly.
• Conducted a competitive analysis to ensure that Kissflow’s GTM assets stood out in a crowded market.
Design & Execution
• Created prototypes and iterated based on feedback to fine-tune messaging and visual impact.
• Optimized assets for various digital and print formats, ensuring seamless cross-platform use.
Performance & Iteration
• Analyzed user engagement metrics and refined designs based on A/B testing insights to maximize impact.
• Maintained a scalable GTM collateral repository, allowing teams to quickly access and customize assets as needed.
Results and Impact
✔️ Increased Sales Engagement – Improved conversion rates through visually compelling and structured sales enablement materials.
✔️ Brand Cohesion & Recognition – Strengthened Kissflow’s brand presence with a consistent and professional visual identity.
✔️ Faster Go-To-Market Execution – Enabled teams to launch campaigns efficiently with ready-to-use, high-quality design assets.
Takeaways
My experience at Kissflow sharpened my ability to translate business objectives into powerful visual narratives. Working on GTM collaterals reinforced my expertise in marketing design, brand storytelling, and sales enablement, helping me create assets that not only looked great but also drove meaningful business impact.
More Works
©2024