2024
Wrap Up 2024
The Kissflow Wrap-Up 2024 Video was a dynamic year-in-review film designed to celebrate Kissflow’s achievements, milestones, and culture over the past year.
Video Production
Creative Direction
Overview
Overview
Collaborating closely with a freelance motion designer, I provided all design assets while he handled the animation. To enhance production efficiency, I also incorporated AI-generated images and videos, using them selectively for stock assets where needed.
Objective
Objective
Project Goals
Create a Visually Engaging Year-in-Review Video – Showcase key company highlights, achievements, and culture in a dynamic and engaging format.
Maintain Brand Consistency & Storytelling Flow – Design a cohesive storyboard that aligns with Kissflow’s identity and communicates a compelling narrative.
Ensure Seamless Motion Execution – Work closely with the motion designer to bring static designs to life while ensuring smooth transitions and visual coherence.
Leverage AI for Efficiency – Use AI-generated images and stock footage selectively to enhance visuals while maintaining production speed and quality.
What I Did?
What I Did?
My Role & Contribution
Storyboarding & Ideation
• Developed a detailed storyboard and visual flow to map out the video’s structure, ensuring a smooth and engaging narrative.
• Ideated creative scene transitions, typography treatments, and motion cues to enhance storytelling.
Design & Visual Direction
• Designed all keyframes, assets, and illustrations while ensuring consistency with Kissflow’s brand guidelines.
• Created layouts, typography styles, and iconography that made the video visually cohesive and engaging.
• Strategically incorporated AI-generated stock assets for backgrounds, visual fillers, and supplementary elements, optimizing production efficiency without compromising originality.
Collaboration & Animation Coordination
• Closely worked with the freelance motion designer, providing clear references and guidelines for animations.
• Provided feedback on motion sequences, ensuring they aligned with the storyboard and maintained smooth, high-quality transitions.
• Conducted regular review sessions and iterations to refine animations, enhance impact, and meet the project’s vision.
Design Process
Concept Development & Research
• Analyzed trends in motion graphics and corporate wrap-up videos to ensure an innovative and engaging approach.
• Brainstormed a theme and tone that best represented Kissflow’s year-long journey.
Storyboarding & Asset Design
• Created detailed wireframes and illustrated keyframes for every scene to establish a clear visual direction.
• Designed icons, illustrations, typography styles, and transitions to make animations visually rich.
• Selected AI-generated images and video clips only for stock elements, ensuring seamless integration with custom-designed assets.
Animation Supervision & Final Execution
• Provided structured design files and animation-ready assets to the motion designer.
• Ensured timely iterations and refinements, keeping the video aligned with brand aesthetics and storytelling goals.
What Achieved
What Achieved
Results & Impact
✔️ Engaging & High-Impact Video – The final output successfully highlighted Kissflow’s journey in a visually engaging manner.
✔️ Stronger Brand Recall & Internal Engagement – The video resonated with employees, stakeholders, and the audience, reinforcing Kissflow’s impact over the year.
✔️ Seamless Motion & Design Integration – Through structured collaboration, the design and animation came together smoothly, delivering a polished final product.
✔️ Efficient Production Workflow – The strategic use of AI-generated assets streamlined the workflow, enhancing efficiency without compromising quality.
Takeaways
Leading the creative direction, storyboarding, and design for Kissflow’s 2024 wrap-up video reinforced my ability to orchestrate motion-driven storytelling. This project strengthened my expertise in visual narrative design, cross-functional collaboration, and brand storytelling through motion graphics. Incorporating AI-generated assets in a thoughtful way also gave me insights into optimizing production workflows while maintaining brand consistency.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
2024
Wrap Up 2024
The Kissflow Wrap-Up 2024 Video was a dynamic year-in-review film designed to celebrate Kissflow’s achievements, milestones, and culture over the past year.
Video Production
Creative Direction
Overview
Overview
Collaborating closely with a freelance motion designer, I provided all design assets while he handled the animation. To enhance production efficiency, I also incorporated AI-generated images and videos, using them selectively for stock assets where needed.
Objective
Project Goals
Create a Visually Engaging Year-in-Review Video – Showcase key company highlights, achievements, and culture in a dynamic and engaging format.
Maintain Brand Consistency & Storytelling Flow – Design a cohesive storyboard that aligns with Kissflow’s identity and communicates a compelling narrative.
Ensure Seamless Motion Execution – Work closely with the motion designer to bring static designs to life while ensuring smooth transitions and visual coherence.
Leverage AI for Efficiency – Use AI-generated images and stock footage selectively to enhance visuals while maintaining production speed and quality.
What I Did?
My Role & Contribution
Storyboarding & Ideation
• Developed a detailed storyboard and visual flow to map out the video’s structure, ensuring a smooth and engaging narrative.
• Ideated creative scene transitions, typography treatments, and motion cues to enhance storytelling.
Design & Visual Direction
• Designed all keyframes, assets, and illustrations while ensuring consistency with Kissflow’s brand guidelines.
• Created layouts, typography styles, and iconography that made the video visually cohesive and engaging.
• Strategically incorporated AI-generated stock assets for backgrounds, visual fillers, and supplementary elements, optimizing production efficiency without compromising originality.
Collaboration & Animation Coordination
• Closely worked with the freelance motion designer, providing clear references and guidelines for animations.
• Provided feedback on motion sequences, ensuring they aligned with the storyboard and maintained smooth, high-quality transitions.
• Conducted regular review sessions and iterations to refine animations, enhance impact, and meet the project’s vision.
Design Process
Concept Development & Research
• Analyzed trends in motion graphics and corporate wrap-up videos to ensure an innovative and engaging approach.
• Brainstormed a theme and tone that best represented Kissflow’s year-long journey.
Storyboarding & Asset Design
• Created detailed wireframes and illustrated keyframes for every scene to establish a clear visual direction.
• Designed icons, illustrations, typography styles, and transitions to make animations visually rich.
• Selected AI-generated images and video clips only for stock elements, ensuring seamless integration with custom-designed assets.
Animation Supervision & Final Execution
• Provided structured design files and animation-ready assets to the motion designer.
• Ensured timely iterations and refinements, keeping the video aligned with brand aesthetics and storytelling goals.
What Achieved
Results & Impact
✔️ Engaging & High-Impact Video – The final output successfully highlighted Kissflow’s journey in a visually engaging manner.
✔️ Stronger Brand Recall & Internal Engagement – The video resonated with employees, stakeholders, and the audience, reinforcing Kissflow’s impact over the year.
✔️ Seamless Motion & Design Integration – Through structured collaboration, the design and animation came together smoothly, delivering a polished final product.
✔️ Efficient Production Workflow – The strategic use of AI-generated assets streamlined the workflow, enhancing efficiency without compromising quality.
Takeaways
Leading the creative direction, storyboarding, and design for Kissflow’s 2024 wrap-up video reinforced my ability to orchestrate motion-driven storytelling. This project strengthened my expertise in visual narrative design, cross-functional collaboration, and brand storytelling through motion graphics. Incorporating AI-generated assets in a thoughtful way also gave me insights into optimizing production workflows while maintaining brand consistency.
More Works
(GQ® — 02)
©2024
2024
Wrap Up 2024
The Kissflow Wrap-Up 2024 Video was a dynamic year-in-review film designed to celebrate Kissflow’s achievements, milestones, and culture over the past year.
Video Production
Creative Direction
Overview
Overview
Collaborating closely with a freelance motion designer, I provided all design assets while he handled the animation. To enhance production efficiency, I also incorporated AI-generated images and videos, using them selectively for stock assets where needed.
Objective
Project Goals
Create a Visually Engaging Year-in-Review Video – Showcase key company highlights, achievements, and culture in a dynamic and engaging format.
Maintain Brand Consistency & Storytelling Flow – Design a cohesive storyboard that aligns with Kissflow’s identity and communicates a compelling narrative.
Ensure Seamless Motion Execution – Work closely with the motion designer to bring static designs to life while ensuring smooth transitions and visual coherence.
Leverage AI for Efficiency – Use AI-generated images and stock footage selectively to enhance visuals while maintaining production speed and quality.
What I Did?
My Role & Contribution
Storyboarding & Ideation
• Developed a detailed storyboard and visual flow to map out the video’s structure, ensuring a smooth and engaging narrative.
• Ideated creative scene transitions, typography treatments, and motion cues to enhance storytelling.
Design & Visual Direction
• Designed all keyframes, assets, and illustrations while ensuring consistency with Kissflow’s brand guidelines.
• Created layouts, typography styles, and iconography that made the video visually cohesive and engaging.
• Strategically incorporated AI-generated stock assets for backgrounds, visual fillers, and supplementary elements, optimizing production efficiency without compromising originality.
Collaboration & Animation Coordination
• Closely worked with the freelance motion designer, providing clear references and guidelines for animations.
• Provided feedback on motion sequences, ensuring they aligned with the storyboard and maintained smooth, high-quality transitions.
• Conducted regular review sessions and iterations to refine animations, enhance impact, and meet the project’s vision.
Design Process
Concept Development & Research
• Analyzed trends in motion graphics and corporate wrap-up videos to ensure an innovative and engaging approach.
• Brainstormed a theme and tone that best represented Kissflow’s year-long journey.
Storyboarding & Asset Design
• Created detailed wireframes and illustrated keyframes for every scene to establish a clear visual direction.
• Designed icons, illustrations, typography styles, and transitions to make animations visually rich.
• Selected AI-generated images and video clips only for stock elements, ensuring seamless integration with custom-designed assets.
Animation Supervision & Final Execution
• Provided structured design files and animation-ready assets to the motion designer.
• Ensured timely iterations and refinements, keeping the video aligned with brand aesthetics and storytelling goals.
What Achieved
Results & Impact
✔️ Engaging & High-Impact Video – The final output successfully highlighted Kissflow’s journey in a visually engaging manner.
✔️ Stronger Brand Recall & Internal Engagement – The video resonated with employees, stakeholders, and the audience, reinforcing Kissflow’s impact over the year.
✔️ Seamless Motion & Design Integration – Through structured collaboration, the design and animation came together smoothly, delivering a polished final product.
✔️ Efficient Production Workflow – The strategic use of AI-generated assets streamlined the workflow, enhancing efficiency without compromising quality.
Takeaways
Leading the creative direction, storyboarding, and design for Kissflow’s 2024 wrap-up video reinforced my ability to orchestrate motion-driven storytelling. This project strengthened my expertise in visual narrative design, cross-functional collaboration, and brand storytelling through motion graphics. Incorporating AI-generated assets in a thoughtful way also gave me insights into optimizing production workflows while maintaining brand consistency.
More Works
©2024